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Find out what missed calls
are costing you right now.

Move the sliders. See your real dollar loss in seconds. Built for high-ticket Florida home service trades — HVAC, roofing, plumbing, electrical, fencing, concrete, generators, hurricane shutters, and more.

Your Numbers
130
Total calls hitting your business each month
25%
Industry average: 20–35% for trades
$1,000
Your typical revenue per closed job
4
Hours before you typically call back a new lead
$22
Loaded cost per hour of admin/dispatch time
15
Hours your team spends answering and qualifying calls
Monthly Revenue Slipping Away
$9,750
Annual Revenue Loss
$117,000
Speed-to-Lead Opportunity
Instant response. 35% higher close rate.
Potential annual gain: $30,712
Staff Hours Recovered / Year
468
Annual Staff Cost Recovered
$10,296
Based on 60% of phone time automated by AI receptionist + booking agent.
How we calculate this

Annual Revenue Loss = monthly calls × % missed × 30% close rate × average job value × 12 months. The 30% close rate is the blended industry average for inbound home service calls (mix of hot bookers and price shoppers).

Speed-to-Lead Opportunity = answered calls × 30% close rate × 35% close-rate lift × average job value × 12. The 35% lift is a conservative read of the MIT/InsideSales 2011 study showing instant response dramatically improves contact and conversion (study supports up to 7× improvement in odds of making contact).

Staff Hours Recovered = hours/week on phone × 60% AI-automatable × 52 weeks. AI handles intake, qualification, FAQs, and booking. Humans handle emergencies, complex existing-customer issues, and escalations.

These figures represent the upper-bound opportunity. Real recoverable revenue is typically 60–80% of the calculated loss, since some missed callers call back later, some are price shoppers, and some are non-customers. Even at 60%, the numbers are significant — and they come from your inputs, not our assumptions about your business.

Industry data per ServiceTitan and CallRail benchmarks for trades. Conservative estimate. Most businesses lose more.

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This calculator measures missed-call revenue loss only. For a complete picture — including leads that go cold from slow follow-up — take the free 10-question assessment.